SimplyFresh scraps ‘Market’ stores after 3-month flop

Convenience chain SimplyFresh has “no immediate” plans to expand its “Market” fascia after the first store collapsed in under three months.

The site was “years” in development, combining grocery shopping with areas for customers to order food and coffee.

It opened at Redditch’s Kingfisher Shopping Centre in July, days before the final lockdown restrictions were lifted, but shut for good in late September.

Speaking to betterRetailing, a SimplyFresh spokesperson admitted that the closure was “regrettable”.

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“The store suffered from the downturn of footfall in the shopping centre in which it was situated,” they claimed.

Three months ago, SimplyFresh director Kash Khera said the shop was in “a fantastic location, situated in the heart of a vibrant town”.

It opened shortly after Sainsbury’s scrapped its supply agreement with SimplyFresh when it pulled out of independent wholesale.

The Big 4 grocer had supplied five stores since January 2020.

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2 Comments. Leave new

  • I went into Simply Fresh twice cannot work self service machine so went to counter nobody serving so shouted service waited five to ten minutes no staff in shop so put goods on counter and walked out

  • Simply franchise is run by two brother who have lied and deceived many retailers over the years to get to where they are, before looking into buying into this franchise do your due diligence on this rat and Weasel combination of brothers.


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