Robinsons unveils blackberry, cranberry and sloe fruit cordial

FMCG

Robinsons has unveiled its new blackberry, cranberry and sloe fruit cordial as part of its holiday season range.  

According to the company, its festive cordial is “blended using fruits and botanical flavours” and contains no artificial colours or flavourings.  

The drink is currently available in stores across the UK for an RRP of £2.50 per 500 ml bottle. 

Robinson’s parent company, Britvic, added that the cordial can be consumed either hot or cold, and claims that it creates an alcohol-free alternative for customers looking for a “premium soft drink” for Christmas activities.  

READ MORE: Goodfella’s launches mini-stonebaked pizzas

According to the brand, the new launch will also become a permanent addition to its products selection all year-round.  

The release is set to be supported by a campaign titled ‘Stir Things Up’ which is scheduled from this November to “demonstrate the versatility of the new addition to the Robinsons range.”  

“With many plans disrupted last year, people are likely to make social occasions and drinks parties during the festive season with friends and family even bigger and better in 2021,” Britvic at home commercial director Ben Parker said.  

“Cordials will be key for these occasions, and the new fruit-cordial flavour is a great addition to these moments.” 

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