Vegan fried chicken brand launches in Tesco

Vegan fried chicken brand, VFC, has launched in 370 Tesco stores nationwide. 

Three products will be rolled out into stores from world vegan day on November 1. 

Tesco will stock VFC’s Original Recipe chicken fillets, popcorn chicken, and chicken bites.

READ MORE: Business rates hurt ‘levelling up’, says Tesco boss

The news comes after VFC’s expansion into the North American market, with its campaign recreating scenes from iconic American films. 

“We’re incredibly excited to be working with Tesco to bring VFC into mainstream grocery,” VFC co-founder Matthew Glover told Plant Based News.

“As the new vegan brand on the block, we couldn’t be happier to join the range of quality vegan products already offered by Tesco, and to be injecting a little passion into the sector.

Glover added: “Our mission, of course, is to disrupt the current food system that is tied to factory farming, slaughterhouses and environmental degradation.”

For Tesco, the partnership is part of its wider strategy and recent pledge to increase plant-based sales by 300 per cent within five years. 

“I’m thrilled that Tesco is the first large retailer to bring VFC to the mainstream market. The plant-protein market is growing rapidly, and VFC brings something genuinely exciting to the sector,” director of plant-based innovation at Tesco Derek Sarno said.

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