Rapid grocery delivery service Getir has released its first UK TV campaign, with the tagline “You’ve got it.”
The Turkish company launched in the UK in January and currently operates in London, Birmingham and Manchester.
However, Getir is planning to double its workforce and operate in up to 15 major UK cities by the end of 2021.
As a result, Getir’s new campaign features their purple couriers delivering groceries to three customers who celebrate by bursting into song.
The ad ends by stating “From app to door in minutes”.
The market for super-quick groceries continues to grow, with the recent launch of Deliveroo Hop, a collaboration between Deliveroo and Morrison’s.
“2021 has been a whirlwind year for Getir in the UK and we’re excited to mark a new chapter for the brand with the launch of the ‘You’ve got it’ campaign,” Getir UK head of marketing Nic Casby said.
“Delivering joy and speed is at the heart of everything we do, and this new creative approach expresses Getir’s promise to deliver high-quality groceries for our customer’s wants and needs, seven days a week.
“We hope this new creative campaign grabs the attention – and smiles – of both existing and prospective customers, by showcasing our friendly service through playful messaging and catchy jingles.”