Grocery startup Zapp has expanded to Bristol, where it claims to offer a range of 2000 products and 20-minute deliveries.
The business already operates in London, Manchester, Amsterdam and Paris, where there is a ready supply of cheap student labour.
Its pan-European approach may encourage bigger rivals to launch a takeover bid.
Like other grocery services, Zapp delivers from “dark stores” rather than bricks-and-mortar shops.
A number of key roles in Bristol still appear to be unfilled, with the startup advertising for dark store managers and a shift supervisor on its website.
Although Zapp raised £72.5 million in March, experts believe that multinationals are starting to winnow the overcrowded grocery market.
Delivery giant Gopuff bought Dija, which operates in London, Paris, Madrid and Valencia, last month to “create a leading platform across Europe”.
It acquired Fancy – which has a presence in Bristol, Birmingham, Leeds, Manchester and Newcastle – three months earlier.
Zapp deliveries cost £1.99 on orders below £30.