Jisp has launched an augmented reality (AR) vouchering system, in partnership with Nisa.
Initially being launched in 12 Nisa stores, the Scan & Save scheme will allow customers to exclusively save up to 60 per cent on more than 65 products across the store.
Some of the products include Mondelez, PepsiCo, Kelloggs, Molson Coors and Nomad Foods.
The Scan & Save scheme reads product barcodes and displays exclusive promotions, which customers can then save and redeem with their mobile phones.
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According to the company, the solution will help brands focus on “minimising carbon footprint and waste through reduced need for in-store POS.
As the AR vouchers will only appear to those customers that are actively looking to purchase a product in the HFSS category, Jisp ensures compliance with the regulation and allows brands and retailers to hyper-personalised their offers by fascia, location and customer.
“This is truly disrupting technology that will revolutionise the way brands advertise their products in physical stores whilst maximising sales for retailers,” Jisp chief executive Julian Fisher said.
“With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers. With Scan & Save by Jisp, chosen promotions are delivered directly to consumers’ mobile phones.
“This technology feeds into our suite of solutions such as Home Delivery, Click & Collect and Scan & Go, benefitting brands, retailers and consumers whilst at the same time providing fresh opportunities for advertising post-HFSS legislation.
“We are exceptionally proud to be the first UK company to provide this service to brands and retailers of any size and shape.”
Nisa head of central operations James Taylor added: “We are thrilled to be partnering with Jisp to trial this innovative solution through Nisa partners and look forward to seeing how Scan & Save performs and importantly, the response it gets from independent retailers and their customers.
“This initiative from Jisp is another example of how forward-thinking they are as a business and we’re delighted to be able to work with them on such an exciting project.”
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