The Midcounties Co-operative has rolled out a soft plastic collection scheme in over 200 of its food stores.
The move results in all of the Co-op branded packaging is now 100 per cent widely recyclable.
The initiative allows customers to recycle problem materials, including bread bags, lids from ready meals, biscuit wrappers and wrappers from pet food.
According to the retailer, the in-store collection points will help customers dispose of these materials easily as most UK councils are unable or unlikely to collect soft plastics.
The Midcounties Co-operative also ensured that there is a soft plastic collection point in every local area so all customers can access them.
“As a Society, we’re committed to making change and encouraging our members and customers to work with us to build a better environment for our future, and recycling is a big part of that,” The Midcounties Co-operative social responsibility manager Mike Pickering said.
“We know that many of our customers and members want to do even more than they already are to help the planet, and the new recycling collection points are a great, convenient solution to help them with that.”
The news comes as the Co-op recently announced it will remove all plastic bags-for-life from its 2600 stores in a bid to reduce plastic waste.