Co-op announces Gaydio partnership

The Co-op has announced its partnership with LGBTQ+ radio station Gaydio. 

The partnership will “bring a series of Pride events to life”, including Manchester Pride, Bristol Pride and Birmingham Pride.  

Gaydio will be hosting a variety of talks and discussions highlighting LGBTQ+ history and celebrations across the country it has also scheduled talks with LGBTQ+ Olympic athletes to celebrate the “rainbow road to Tokyo.” 

It will also include its audio series “Fighting with Pride”, taking a look back on the ban of being out in the military. 

The partnership forms part of the Co-op’s wider commitment to diversity and inclusion in the LGBTQ+ community through its inclusive network Respect.  

READ MORE: How are brands celebrating Pride Month 2021?

The retailer will also donate 2p of every pound spent on Co-op branded products to its charity partners, which include Crawley LGBT, which provides research and support to the local LGBTQ+ community.  

“LGBTQ+ Pride festivals are a much-needed celebration of LGBTQ+ life and an important reminder of what still needs to be done to achieve equity for all LGBTQ+ people in communities throughout the UK,” Co-op inclusion manager and Respect chair Claudia Carvell said. 

“Support for these events is central to our vision of co-operating for a fairer world where all people are valued equally.” 

Gaydio director Ian Wallace added: “Some prides might not be going ahead, but Gaydo will be giving you a taste of those that are this summer. 

“We are delighted to be working with the Co-op who have been actively supporting Prides across the UK for a number of years now. 

“We will be physically at Bristol, Manchester and Birmingham Pride with street teams and broadcasting live from these cities. We can’t wait!” 

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