Marks & Spencer has partnered with Harper Collins to release a new children’s book focusing on food sustainability.
The book, which is titled “From Farm to Foodhall, The Main Ingredient” features stories of its Select farmers, retails at £5.
The release is aimed at children aged four to nine and “explores the world of sustainable farming and helps children to better understand the source of their food” through the eyes of central character Amalia.
The title comes with recipes, stories, family activities and fun facts for children to learn about how M&S is working with its Select partners to improve sustainability.
The news comes as recent customer research from the first M&S Family Matters Index report highlights the issues most important to families, with environmental impact topping the list.
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The report revealed that two-thirds of customers with children worry about the environment’s future, whilst one-third of families discuss healthy eating as part of their routine.
“M&S Food has always partnered with Select farmers and growers that we know and trust to produce delicious food in a way that maintains our reputation for trusted value and protects the planet for future generations,” M&S food managing director Stuart Machin said.
“The stories within the book bring to life these relationships in a way that sparks conversations within families who we know are deeply concerned about the impact of environmental damage on future generations.
“It will inspire young minds and help children learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future.”