Nisa has announced the launch of its ‘Thank You, Teacher’ gifting event as schools in England break up for summer.
With 65 per cent of shoppers looking to purchase an edible gift for their mentors, Nisa claims a simple box of chocolates is the “perfect way” to say thank you.
The promotion, which begins in stores on July 21, will be supported with themed marketing materials and POS including wobblers alongside support on the Nisa Locally social media channels.
Deals include Maltesers Box 110g at £1.25, Cadbury Roses 186g and Mars Celebrations 240g at £2 each (saving up to £1.59) and Maltesers Truffles 200g and Quality Street Intrigue Truffles 200g retailing at £3.50 each.
“Teachers have been faced with the challenge of balancing remote teaching, in-person teaching, school closures, planning, and other issues the pandemic brought their way. And with many parents having to learn the ropes and home school for a big chunk of the 2020/21 school year, they have a newfound appreciation for the work teaching staff do,” Nisa offline marketing manager Chris Walker said.
“Placing this event in high footfall areas of their stores, our partners are likely to see a rise in impulse sales as shoppers see the deals and think, ‘Why not treat them this year?’.”