Marks & Spencer has announced its new 25p banana bundles in an effort to reduce food waste.
The ‘Go Bananas’ bags will include three over-ripe bananas, retailing at 25p.
Each ‘Go Bananas’ pack will also include two home baking recipes for consumers to use with the fruit.
The scheme is being rolled out across all M&S stores in England, following a successful trial period at 10 of its stores.
According to the grocer, the trial saved 18,000 loose bananas, which otherwise would have been thrown out as food waste.
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The initiative is part of the retailer’s commitment to reduce its food waste by 50 per cent before 2030.
“Bananas are among the most wasted produce at supermarkets as customers typically like to buy spotless yellow bananas to ripen at home, so we’re excited to be extending our Go Bananas bags to more M&S stores, and further reduce food waste by offering bananas that are absolutely perfect for baking – and at great value,” M&S fruit buyer Pippa Masters said.
“Home baking has seen a huge rise over the last year, with banana bread becoming the ultimate zeitgeist bake and a favourite for families.
“Our Go Bananas bag are helping us to become more relevant, more often for customers who are looking to enjoy baking tasty and convenient food at home.”
