Nisa retailer launches second Yorkshire store

Nisa has revealed its retailer David Sellers has launched his second Yorkshire store.

Sellers took on the former McColl’s site on Hessle Road in Hull in June after launching his first Nisa in Sheffield.

According to the retailer, Sellers has plans to invest further before the year-end.

The 1,500 sq.ft. site has received a new Nisa Local Evolution fascia to the exterior.

READ MORE: Nisa partner launches third store in 30 days

The inside of the store has had a deep clean and a general tidy up along with new lighting, vinyls and branding to create a more modern and inviting space.

“We’ve implemented the full Nisa category management planograms and added in a coffee machine as well as a better range and some key Co-op own-brand lines,” Sellers said.

“Before we took it on it had become quite tired and the product range wasn’t great so we’re working on that and trying to demonstrate to our shoppers what they can now buy here that they couldn’t before.”

The new store is also equipped with a Post Office counter, which the retailer describes as a “big footfall driver”.

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