Mighty Plants launches online vegan supermarket

Ice cream company Mighty Plants has launched a website selling frozen plant-based foods after funding from investment group Dismatrix.

The retailer, started by husband-and-wife team Gabe and Rebecca Osborne, will stock its trademark avocado ice cream and other independent brands.

“We want Mighty Plants to be a platform that showcases the amazing plant-based products from lesser-known brands, alongside the well established favourites,” the couple wrote on their website.

Foods are packaged using insulation made from recycled plastic bottles and “carbon-neutral” dry ice, which stops them thawing out during delivery.

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Dismatrix founder Miray Zaki said the retailer was a “perfect” investment opportunity, as a “sustainably-driven, yet financially lucrative” business.

“The founders of Mighty Plants launched a vegan frozen delivery service to help combat the food waste problem and the greenhouse emissions,” she added.

“Buying frozen and plant-based foods can help cut food waste throughout the supply chain and in households.”

The scale of the investment has not been disclosed, though Rebecca Osborne claimed the funding would take Mighty Plants “to the next level”.

Vegan brands have recently drawn investor attention as the “plant-based revolution” gathers steam.

Yesterday it was revealed that meat alternative business Novo Farina had received £3 million from US billionaire Richard Koch.

The Norfolk company said the investment meant it could expand to larger premises to keep up with demand. 

Its flagship product, Simpleas Snacks, is stocked by WHSmith, East of England Co-op, Amazon and various independent retailers.

FinanceSupermarkets

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