Tesco is set to launch a second till-free store as it looks towards expanding “frictionless” shopping across the country.
The system was first trialled at the Big 4 grocer’s branch in Welwyn Garden City, where customers can simply pick up items from the shelves and walk out.
A location or date for the next store has not been given.
However, chief executive Ken Murphy said Tesco would install the till-free system “in the coming weeks and months in a more urban environment”.
“It’s been opened about a year now, and it’s working really well,” he told the Evening Standard.
“One of the joys of machine learning is it is continuously improving, so we’re feeling confident that we can put it into another store with a higher traffic.”
The news comes after a new Amazon Fresh shop opened its doors in Camden Town last week.
Amazon reportedly plans to launch 20 convenience stores every year from 2022, first in London and then in other major British cities.
Its burgeoning grocery business has spawned a rivalry between the two retail giants.
By 2025, Amazon is predicted to overtake Tesco as the country’s largest retailer, reaching revenues of £77.1 billion.