Greenall’s has announced the launch of a Black Cherry flavoured gin.
The new flavour joins its existing portfolio consisting of Blueberry, Wild Berry and Blood Orange & Fig gin flavours.
The 700ml Black Cherry product is retailing at £15 and is now available from selected Bargain Booze branches with further launches later this year.
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The flavour was launched as a result of consumer research, where 81 per cent of shoppers agreed that Greenall’s Black Cherry was a product that they would consider buying.
“Our consumer research found that gin drinkers crave familiar flavours, and Black Cherry really appealed to them, but was not readily available on the market,” Greenall’s Gin global marketing manager Stacey Kong said.
“This is the first black cherry flavoured gin that will be available to the public, and we are confident it will do well.”
