KP Snacks’ flagship ‘Better for You’ brand, popchips has launched a new product range, popchips Veg Vibes.
The new range, which is made of chickpea, rice and sweet potato, will be available in two new flavours including sriracha and sea salt and balsamic vinegar.
According to the supplier, the new range has been designed to “meet bold flavour notes shoppers are looking for” and follows an increase in plant-based trends.
READ MORE: Tesco launches new line of vegan ready-meals
The move comes as 46 per cent of 25-to-44-year-olds believe plant-based eating is healthier and 38% believe it’s better for the environment.
“This is our second biggest initiative of 2021 for popchips following our new TV campaign and we are excited to be bringing this unique product to market as we think consumers are really going to love it,” KP Snacks marketing controller Zoe Cashin-Howe said.
“We know that a snack should taste great and be made of the good stuff, so we’ve used intense flavours to make this vegetable-based snack truly pop. We look forward to introducing this highly differentiated product and seeing our ‘Better for You’ range grow.”
Popchips Veg Vibes will be available in 85g sharing and 23g singles formats.