Product launches: What’s new?

From seedless lemons to vegan alternatives to our favourite chocolate bars, we look at some of the newest product launches hitting the shelves.

Tesco- Seedless lemons

Earlier this week Big 4 grocer Tesco became the first UK grocer to trial Jaffa Seedless Lemons in its selection of fresh produce.

Tesco revealed it has managed to grow the seedless citrus fruit in Spain and South Africa, which will soon be available to purchase in all of Tesco 320 stores, all year round.

The produce will be supplied by Peterborough-based fruit suppliers ATM Fruit, a company which Tesco has been working with for over 20 years.

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“At last, now customers will no longer have to spend extra time picking out the pips after squeezing lemon on a wonderful meal or drink,” Tesco citrus buyer Emily Ridge said.

“Seedless lemons were first trialled about 15 years ago but unfortunately until now they could never be guaranteed to be completely pip free.”

The seedless lemons will be retailed at £1.50 per pack.

Jealous Sweets- Foams Range

Confectionery retailer Jealous Sweets has launched its new gluten-free and plant-based Foam range.

The two ranges, Berry Foams and Juicy Foams will now be available in 125g sharing bags and will contain strawberry, blackberry and cherry flavoured sweets in one range, and mango, raspberry and peach flavours in the other.

Commenting on the launch, co-founder Imran Merza said: “I am delighted that the new Foams range delivers a consistent, high-quality, sophisticated taste profile while maintaining zero toxins, no animal derivatives, and using ethically sourced premium ingredients.

“We’re dedicated to creating products that are plant-based, gluten-free, real fruit juices, no palm oil, no synthetic flavours, no artificial colours.”

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Néstle- Vegan KitKat

Nestlé launched a vegan alternative to its KitKat chocolate bar.

Nestlé partnered with the Rainforest Alliance to formulate the KitKat V, as part of the Nestlé Cocoa Plan, the initiative which supports 7000 farmers.

The vegan alternative chocolate is the latest addition Nestlé’s existing vegan product range, which includes non-dairy products such as ice cream, alongside coffee creamers and oat-based drinks.

“There is a quiet food revolution underway that is changing how people eat. We want to be at the forefront of that, championing the discovery of plant-based food and beverages,” Nestlé confectionery head Alexander von Maillot explained.

Nescafé- Gold Iced coffee

The coffee brand launched two new flavours which include Iced Cappuccino and Iced Latte Salted Caramel, ready for the summer months.

The new ranges will be available in convenient sachets, which can be made at home.

The two new ranges will both RRP for £2.98 and are rolling out to major retailers now.

“We are very excited to launch the new iced range of Nescafé Gold ready for the summer,” Nestlé UK and Ireland senior brand manager Laura Branch-Parker said.

“We have seen a huge growth in the popularity of iced coffee in cafés and coffee shops as people look for a delicious, refreshing iced frothy coffee on the go.”

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Tesco- Vegan ready meals

Big 4 grocer Tesco announced the launch of its new plant-based frozen meals range, in partnership with manufacturer Beyond Meat.

The range will be associated with the grocer’s Wicked Kitchen brand, marking the first time Beyond Meat has worked with another food producer.

“We hope that the launch of these new meals will encourage more people to give plant-based food a try,” Tesco innovation director Derek Sarno said.

“Early feedback from people who took part in food trials for the new range was that they did not believe the meals were vegan.

“I brought Beyond Meat to Tesco a few years ago so it’s great to be collaborating again.”



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