M&S appoints new head of visual merchandising

Marks & Spencer has announced the appointment of Ben Wittman as head of visual merchandising, just days after the retailer reshuffled its executive committee as part of the next phase in its Never The Same Again turnaround scheme.

Currently, Wittman holds the position of senior director of omnichannel marketing and visual merchandising for Gap Europe.

He will start his new role in August.

READ MORE: M&S promotes Stuart Machin to COO in management shake-up

In his new position, Wittman’s remit will be to develop a “world-class visual customer experience” in partnership with the store design and brand marketing.

He will report directly to Anna Braithwaite, who will be joining the retailer next month as clothing and home marketing director.

“Our Never the Same Again programme is about being more relevant, more often to our customers, and to support these efforts we’re excited to have great new talent joining our team including our new director of clothing and home marketing Anna Braithwaite, who will now start in June, and Ben Wittmann who will join as head of store experience,” an M&S spokesperson said.

“Ben brings great expertise from working around the world with Gap and will lead how we visually present ourselves to our customers – showing up with energy, confidence and style.”

The news comes just days after M&S announced a shake of its senior management team that sees managing director of food Stuart Machin become joint chief operating officer.

Machin has held the position of M&S food managing director since 2018 and will now serve alongside chief strategy and transformation director Katie Bickerstaffe, who has been promoted to joint COO.



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