Amazon has opened its fourth London in Canary Wharf.
The news comes as Amazon launched three Amazon Go Grocery stores in Ealing, Wembley Park and White City earlier this year, which features its signature “Just Walk Out” cashierless shopping technology.
The launch of the Canary Wharf also follows Amazon announcing a rebrand of its Go Grocery stores.
These Go Grocery stores, which currently only exist in the US, will now be rebranded as Amazon Fresh to bring them in line with the branding and offering seen here in the UK.
Amazon Go was the retailer’s first physical grocery store, which pioneered its cashier-less shopping technology. Instead, multiple cameras and sensors help the store keep track of each item that is picked up.
Customers will be automatically billed and sent a receipt via email to help them keep track of their purchases.
Last year, Amazon launched Go Grocery stores, around five times larger than its smaller Go convenience stores, featuring a larger selection of items including hundreds of own-brand products.