Amazon launches fourth UK Fresh store

Amazon has opened its fourth London in Canary Wharf.

The news comes as Amazon launched three Amazon Go Grocery stores in Ealing, Wembley Park and White City earlier this year, which features its signature “Just Walk Out” cashierless shopping technology.

The launch of the Canary Wharf also follows Amazon announcing a rebrand of its Go Grocery stores.

READ MORE: Amazon Fresh opens its first till-less grocery store in London

These Go Grocery stores, which currently only exist in the US, will now be rebranded as Amazon Fresh to bring them in line with the branding and offering seen here in the UK.

Amazon Go was the retailer’s first physical grocery store, which pioneered its cashier-less shopping technology. Instead, multiple cameras and sensors help the store keep track of each item that is picked up.

Customers will be automatically billed and sent a receipt via email to help them keep track of their purchases.

Last year, Amazon launched Go Grocery stores, around five times larger than its smaller Go convenience stores, featuring a larger selection of items including hundreds of own-brand products.

InnovationSupermarkets

RELATED POSTS

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu

SUBSCRIBE TO OUR NEWSLETTER

Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.