Aldi has launched a new fish range in support of the British fishing industry, which has been hit by Covid-19 restaurant closures across the UK and Europe.
From today, the discounter will sell fish caught by independent fishermen across the south coast, after extending its partnership with Plymouth-based supplier Sound Seafood.
It will be the first time that Aldi has stocked Dover sole, lemon sole, British hake and Cornish sardines.
The discount grocer also claimed that this will be the first time that a major supermarket will have sold turbot.
“With so many challenges facing the British fishing industry, we spoke to our suppliers to see what we could do to help,” Aldi UK managing director Julie Ashfield said.
“We’re delighted to be able to purchase this seasonal fish stock that might otherwise go to waste.”
“This is a fantastic boost for our fishing community as it represents a real lifeline for our crews,” Plymouth Fish Market auctioneer Alison Pessell said.
“Aldi has stepped in at a crucial time providing the opportunity to connect customers directly with British fish supplied from our coastal communities.
“This is a substantial new market opportunity.”
The new range is the latest in a series of measures by Aldi to promote industries that have been rocked by the Covid-19 pandemic.
In March, it bought one million sticks of rhubarb from UK suppliers that would normally have been bought by restaurants.
Aldi has also pledged to spend an extra £3.5 billion with British suppliers by 2025.