Jonathan Ford appointed Heineken off trade director

Heineken UK has announced the appointment of Jonathan Ford as off trade director.

Ford has been the interim off trade director for the company for the last 10 months, delivering “record off trade sales” during the Covid-19 pandemic.

READ MORE: Heineken appoints new CFO

Prior to this, he has over 11 years experience within Heineken, holding a number of senior commercial roles as well as extensive drinks experience.

Commenting on his appointment, Ford said he is “looking forward to an exciting year of firsts” following an “unprecedented year”.

Ford’s appointment is effective immediately, and will report into managing director David Flochel.

“I’m delighted to confirm Jonathan’s new permanent position in the management team. Jonathan has led the off trade team through one of the most challenging and unpredictable periods, while delivering record-level sales, week in week out,” Flochel said.

FMCGPeople

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