Purity Brewing appoints Andy Maddock as MD

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Purity Brewing Company has announced the appointment of Andy Maddock as its new managing director.

In his new position, Maddock will be responsible for overseeing the sales strategy for Purity and supporting CEO and founder Paul Halsey.

Maddock has previously held senior positions, which include European agile transformation director and trading director of national groups and festivals at Heineken UK. He also spent two years as managing director of Caledonian Brewery in 2014.

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“I am delighted to be joining the team at Purity Brewing Company. Paul and Jim have built a brilliant and successful business over the last 17 years and I cannot wait to start to bring my experience to the team, Maddock said.

“The last 12 months have been difficult for the whole hospitality industry. I am hugely excited to be joining the team at this important time not only for the Purity Brewing business but the sector as a whole, as we come out of lockdown in the UK.”

Halsey added: “I’m really very excited about Andy joining us in the critical stage of our journey. He will massively up weight our focus on sales and marketing and more importantly enable myself to share more responsibility within my role.”

The new appointment comes at a critical time for the company after losing co-founder James Minkin to pancreatic cancer in June 2020.

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