Tesco has urged its customers to support their local pub as lockdown restrictions start to ease in England and Wales.
The Big 4 grocers said the new nationwide advertising campaign will bring to light the “tough” time the hospitality industry is facing due to the ongoing Covid-19 pandemic.
“Pubs have had it tough this year. So, as good as our deals are, this week we’d rather you support your local pub (as long as you feel safe to do so),” the advertisement reads.
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“Today is a huge day as many pubs reopen after an incredibly difficult year,” a Tesco spokeswoman said.
“To support them, we’re using our ad spend to encourage the nation to give Tesco a miss in favour of a visit to the pub.”
“We urge our customers to head to their local pub for a drink or a bite to eat with friends and family if they can,” she added.
The news comes as Tesco revealed that its pre-tax profits tumbled by almost 20 per cent to £825 million over the past year, despite unveiling a jump in sales during the pandemic.
The grocer’s sales growth was offset by Covid-related costs of almost £900 million.
