Noble Foods, the owners of dessert brand Gü, has appointed Chris Bull as its new chairman.

Bull joins the food supplier after 36 years in the sector.

He started his career as a trainee at Unilever, eventually becoming its chief customer officer.

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He then spent five years as the CEO of McBride Plc.

“Chris is a seasoned professional who will complement the existing board with his commercial and industry acumen,” Nobel Foods owner Sarah Dean said

“We look forward to working with him to shape and drive the long-term growth strategy of Noble Foods Group and its leading brands.”

Dean thanked outgoing chair Trudi Ryan for her “strategic guidance” and announced she would remain on the board as a non-executive director.