Wholesaler Bidfood has announced the appointment of food innovation manager Martin Eshelby (above) as the new culinary director.

In this newly created role, Eshelby will oversee partnerships with manufacturing brands and work on product innovation in the business.

Nicola Holden, director of sales at Bidfood said: “Martin’s passion, creativity, and deep understanding of our customers’ evolving challenges make him the ideal person to lead our culinary direction.

“During his time at Bidfood, Martin has demonstrated that he is among the best in the industry, seamlessly bridging his creative flair for food together with the needs of our customers. We’re excited to see how he will continue to innovate, inspire our teams, and help shape the future of foodservice.”

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Over the past ten years, Eshelby has been overseeing Bidfood’s recipe development and provided sector-specific culinary solutions.

The move aims to strengthen the wholesaler’s culinary knowledge and boost its position in the market as a leader of foodservice solutions.

Eshelby said: “I’m incredibly excited to take on this new challenge. Bidfood has always been passionate about championing great food, and I’m looking forward to shaping the future of our culinary offering while continuing to support our customers.”

Eshelby brings extensive culinary experience to the role and will support the development of the supplier’s relationships.