packaging

Percy Pig sweets
Percy Pig sweets

Why M&S is protecting Percy: How copycats cash in and why brands are fighting back

Copycat products in the grocery world are nothing new, with own-label versions of popular branded products often sitting on supermarket shelves and flying under the radar for years before someone…
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Ocado packaging technology trial
Ocado packaging technology trial

Ocado trialling new on-pack technology to tackle single-use plastic

Ocado is launching a new on-pack technology trial that claims to be a “breakthrough moment” in how online retailers tackle single-use plastic. Designed to support the existing digital deposit return…
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Freddie's Farm
Freddie's Farm

Behind the scenes: Freddie’s Farm founder on winning Aldi contract

If you’ve missed it, Channel 4’s latest reality TV show ‘Aldi’s Next Big Thing’ has been championing a wide range of new food and drink brands over recent weeks. Hosted…
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