One Stop has highlighted its partnership with Tesco to customers, as it aims to ensure customers recognise that it offers the “great quality” of Tesco product.
The convenience store has redesigned its packaging for around 160 of its Own Label lines to enhance quality perception and display its partnership with Tesco.
From June customers will be able to purchase the relaunched chilled range including produce, meat, fish, poultry, dairy, ready meals and desserts across 900 UK company owned and franchise stores.
The revamping will se new food photography, a more “muted and premium colour branding” and most notably a “Selected by Tesco” stamp on the front of the pack.
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As a result, the lines will undergo “full treatment” to ensure customers are aware the products reflect the “great quality of the Tesco product”.
The move comes after Tesco products began appearing in One Stop stores during the pandemic with the Big 4 grocer supporting the convenience retailer’s subsidiary.
“Our Own Label products have grown rapidly as customers search for better value. Buying habits have changed so much over the past couple of years and convenience retailing has exploded with more and more customers choosing to get what they need closer to home,” One Stop head of customer and business support Nigel Prendergast said.
“For One Stop there is a huge opportunity for us to capitalise on these new shopping trends. However, as customers demand more, the quality and value must also be right. Tesco is a brand that is well-known and trusted for producing quality products.”
Head of franchise John Miller added: “Many of our customers don’t realise that One Stop is owned by Tesco so as we move into our next phase of growth, it makes sense to make this message clearer. Customers can pop into their local One Stop store and pick up fantastic Tesco products for their dinner, at a great price.”
“There are many reasons why franchisees want to partner with One Stop and this will be another compelling one, as we introduce the Tesco brand instore. By offering quality products at great value our franchises will continue to benefit from our range and the way we market our products to customers.”
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