Amazon Fresh has launched £1 meal deals for customers across London, with a range featuring both own-brand and branded options.

The campaign, which will be available until 31January, will allow shoppers to purchase a main, snack and drink from the retailer’s £3.90 meal deal range for £1.

Options featured in the campaign include own-brand mains such as byAmazon ‘Chicken Caesar & Bacon Wrap’, ‘Sausage Roll’ and ‘Arabiatta Chicken Pasta Salad’.

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The offer, which includes other mains and snacks from popular brands such as Huel, Bol and Nourish, also allows customers to enjoy a hot drink, including Oatly coffee options at no extra cost, and iced drinks from its Holborn and Liverpool Street locations.

Last November, Amazon Fresh opened its first store in a year, as it geared up for the festive season, following three site closures in 2023 when the ecommerce giant sought to re-evaluate its London portfolio.

Amazon’s new campaign comes as fellow retailer WHSmith has bolstered its ‘food-to-go’ line in recent months. Last year it expanded its range of meal deals, and in November debuted its first Christmas sandwich.