Amazon has joined forces with its suppliers of well-known household brands including Unilever, L’Oréal, Colgate-Palmolive, Beiersdorf, Mayborn, and its own brand by Amazon to deliver over 250,000 products to families in need.

From today (6 January) until 28 January, for every two purchases on Amazon.co.uk from a selection of over 800 personal hygiene, household and baby products, the online retailer will donate a third item to The Multibank charity, an initiative formed by former Prime Minister Gordon Brown and Amazon.

The You Buy, We Donate campaign follows a recent survey for The Hygiene Bank which found that teachers are spending £40m out of their own pockets to combat the effects of hygiene poverty in the classroom, as one in four children are reported to be missing school because they or their clothes or kit are not clean.

Brands participating in the campaign include by Amazon, Mama Bear, Dove, Elvive, Colgate, Garnier, L’Oréal Paris, Lynx, Men Expert, Nivea, Palmolive, Radox, Revitalift, Sanex, SheaMoisture, Simple, Sure, Tommee, Tippee TRESemme, and Vaseline.

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Transport logistics specialists Palletline is providing logistics support for the campaign free of charge, handling the storage and onward distribution of all donations to The Multibank’s network of regional hubs.

Amazon UK country manager John Boumphrey said: “We are incredibly proud to have supported the foundation and continued expansion of the Multibank network. By working together with our suppliers and our customers, we hope to generate hundreds of thousands more donations and alleviate the consequences of hygiene poverty.”

Unilever general manager for personal care UK&I Chris Barron added: “The support that The Multibank provides is so important, helping households that are facing hygiene poverty to access the daily products that help people to feel clean and confident.

“We know that together we can do more, so we’re really pleased to be partnering with Amazon with a shared commitment to get more products to the charities and people that need them most.”