Iceland Foods has kickstarted the New Year with a new exclusive health and protein range from Myprotein, catering to shoppers seeking a healthy alternative to a ready meal.

The new range features a series of dishes spanning Indian, Italian, Mexican and Chinese cuisines, with prices varying between £2 to £6.

The products include convenient lunch and dinner options such as Indian & Chinese Banquets, Salt & Pepper Meat Feast Noodles, a Chicken & Beef Burrito Bowl, Doner Kebab Meat, Honey Sesame Chicken, and Salt and Pepper & BBQ Skewers.

Alongside the new range, Myprotein is also releasing four new snack products and six new Wellness meals which have added health benefits such as vitamin B6 and Magnesium.

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Iceland Foods head of innovation and licensing Oliver Gilding said: “We’re thrilled to expand our partnership with Myprotein, bringing an innovative range of ready meals that perfectly balance bold flavours with nutritional benefits.

“These new dishes cater to the growing demand for convenient, high-protein options without compromising on taste or quality as affordable prices. At Iceland, we’re proud to empower our customers to make healthier choices while enjoying the cuisines they love. ”

The new range builds on previous launches with the frozen food retailer. In 2023, the protein brand debuted its first frozen meal-prep range with the supermarket, featuring 15 low-calorie, high-protein frozen meals and snacks.

The launch also follows Myprotein expanding into a series of retailers last year, as it seeks to reach a wider consumer audience.

In July, Myprotein rolled out a selection of snacks and treats to more than 300 WHSmith stores nationwide, while in September, Müller Yogurt & Desserts partnered with the brand to launch a new range of high-protein yoghurts and desserts.