Tesco is expecting to see its biggest ever demand for low and no-alcohol drinks this Christmas.

According to data from Tesco shared with The Mirror, shoppers are now purchasing no and low beer in multi-pack sizes,  which marks the equivalent in litres of a 20% rise year on year.

The supermarket also told the title that it is anticipating a 15% rise in demand in the four weeks to Christmas, singling out Lucky Saint, Heineken, Peroni and Athletic as four of the most popular brands.

In October, Tesco added a non-alcoholic beer option to its ‘Finest Dine In for Two’ offer for the first time with Lucky Saint’s alcohol-free lager.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Across no and low wine, the retailer said demand has increased by more than 10%, while demand for no and low spirits has jumped 20% year on year, prompting Tesco to expand its offer by 30%.

Based on early demand, the grocer predicts its best sellers in spirit alternatives this Christmas will be Whitley Neill Rhubarb and Ginger 0% gin, Captain Morgan Alcohol Free Rum and its own-brand Pink Gin and Lemonade 0.5%.

Demand for low and no-alcohol drinks have spiked across a number of retailer. Earlier this month Majestic joined forces Club Soda to provide its customers with a new range of premium low and no-alcohol beverages in time for Christmas and Dry January periods.

Majestic will stock a curated selection of nine Club Soda products, including some of the highest quality low and no-alcohol drinks from around the world in all of it 212 stores.

The tie-up comes as Majestic looks to responds to feedback from its customers and seeks to meet fast-growing demand for mindful consumption options, as sales of low and no-alcohol drinks at the wine specialist have rocketed by more than 600% since March 2022.