Morrisons is to expand its Uber Eats partnership, adding more than 400 supermarkets to the food delivery platform in the coming days. 

This move builds upon the existing collaboration between Uber Eats and Morrisons Daily convenience stores, and aims to enhance the retailer’s speedy delivery offer.

The partnership will use Uber Eats’ technology to provide customers with access to tens of thousands of items from Morrisons supermarkets. 

Shoppers can expect to find everyday essentials, Market Street fresh favourites, and last-minute dinner options, including items from The Best range. Many of these products have been price-matched to Morrisons supermarkets, ensuring competitive pricing for customers.

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“We’re delighted to be offering customers another fast and convenient way to get Morrisons groceries delivered straight to their door by expanding our successful partnership with Uber,” said Charlotte Exell, Morrisons online director. “We’re committed to offering our customers great value high-quality products however they choose to shop with us.”

Uber Eats boasts an average delivery time of less than 30 minutes for customers in the UK, and the service aligns with the growing demand for grocery delivery options.

The delivery app – which partners with more than 63,000 UK restaurants and merchants in more than 330 towns and cities – recently reported that the number of UK shoppers placing grocery orders on its platform had nearly doubled in the past two years.

“Building on this partnership means customers who use our platform will have even more choice when ordering with us, with delivery in as little as 20 minutes, all at the touch of a button,” said Alex Troughton, head of grocery and retail for Uber Eats in Europe. 

The partnership expansion comes as Morrisons looks to adapt to changing consumer preferences and enhance its omnichannel presence.