Myprotein has rolled out its selection of snacks and treats to more than 300 WHSmith stores nationwide, as it seeks to reach a wider consumer audience.

The sports nutrition retailer, which is owned by THG Nutrition, has introduced its range to WHSmith formats including high-street stores, travel stores at airports, train stations, hospitals, workplaces and motorway services.

The range of products includes its on-the-go treats such as Oat Bakes, Protein Brownies, Gooey Filled Cookies, Crispy Layered Bars and Protein Layered Bars.

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The news comes as WHSmith, which saw sales jump 5% in its previous quarter, has been focusing on launching new categories in recent times.

In May, the retailer unveiled its own-brand food-to-go range in travel stores nationwide, under its strategy to become a one-stop-shop for shoppers on the go.

THG Nutrition CEO Neil Mistry said: “Our ambition has always been to make the health and fitness industry accessible to everyone, and our expansion into WHSmith is an incredible opportunity for us to introduce consumers to Myprotein.

“Their presence in key travel locations means we can bring our on-the-go products directly to shoppers’ hands, exactly where and when they need them.”