Kellogg’s has announced the launch of its new limited-edition Hazelnut Choc Flavour Coco Pops.

The cereal will be available in Asda and Iceland this week and is set to roll out to all major supermarkets in the coming weeks, with an expected retail price of £3.00.

The new cereal flavour is expected to have 30% less sugar than other chocolate flavoured toasted rice cereals and comes after its parent company reduced the sugar content in the original Coco Pops by 40% in 2018.

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The original flavour, as well as the new limited edition, are non HFSS cereals.

The launch comes after the success of the limited edition Strawberry and White choc Flavour Coco Pops last year, with shoppers buying over 4,000 boxes of the cereal every day in 2021.

“We are so excited to bring out a new limited edition Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do,” Kellogg’s brand manager Sophie Daniels said.

“We know that our fans enjoy eating their Coco Pops with hazelnut milk alternatives, so we’re hoping this new Hazelnut Choc flavour is a hit.’’

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