An ex-MP at the heart of the Labour’s anti-Semitism battle has been hired by Gopuff, the grocery startup.
Luciana Berger, who represented Liverpool Wavertree for almost a decade, will become its head of corporate affairs next spring.
She left Labour in early 2019, claiming its leadership was not “properly dealing with anti-Semitism”, and unsuccessfully stood as a Lib Dem candidate in the December election.
Six months after leaving Parliament, she joined communications firm Edelman UK.
READ MORE: Dija staff ‘sidelined’ after multi-million Gopuff buyout
“I have experienced Gopuff’s energy and ambition first-hand,” Berger said.
“As the market leader in the US, eyeing further expansion across the region, I have no doubt the business will continue its growth journey in 2022 and beyond.”
Gopuff, which is based in Philadelphia, said Berger would cover its European operations and “bring deep insight in sectors including food and drink, health and sustainability”.
The $15 billion company operates in ten cities across Britain and plans to reach another 24 by the middle of next year, but faces a crowded marketplace.
Although it has snapped up potential rivals Fancy and Dija, using their infrastructure to quickly enter the market, there is competition from multinationals like Gorillas and Getir.
Not only have both been expanding across the UK, they are gaining a foothold in the US as well.
Getir, which is based in Istanbul, launched in New York earlier this week after debuting in Chicago in November.
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