Asda has joined data company Quantium in an exclusive partnership which is set to “personalise” the supermarket’s customer service.
The Big 4 grocer will reportedly combine its data assets with new services from the business to tailor decision–making across product development and sales and optimise the consumer experience.
The retailer is also set to unveil its new Customer Insight Platform, Quantium Checkout, to limited range of suppliers before a wider rollout in the first quarter of 2022.
The partnership was recently announced at the supermarket’s annual conference to 150 of its biggest suppliers.
READ MORE: Asda trials customer loyalty programme across 16 stores
The data company will introduce a suite of tools which have been in development for eight years, and trialled in major retailers across Australia and New Zealand.
“Quantium have an incredibly strong track record of supporting retailers from around the world in driving business growth through data-led decision making,” Asda chief merchandising officer Derek Lawlor said.
“We look forward to sharing this exciting new stage in our journey with them and our suppliers.”
Quantium EMEA head Riyadh Bhyat added: “We are delighted to have been chosen by Asda to work together on this partnership.
“We look forward to bringing our capabilities to bear in support of Asda’s data strategy.”
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