Swiss chocolatier Lindt is expanding its UK real estate footprint with a new concept store at Milton Keynes.

The 1,670 sq ft store will be located on Silbury Arcade and will offer the brand’s signature flavour ranges, alongside exclusive in-store lines.

Lindt’s latest outlet was designed to offer customers a more personalised and immersive chocolate shopping experience according to the business.

Faythe King, retail, D2C and ecommerce director at Lindt, said: “Milton Keynes is a key regional location for us, with centre:mk providing the ideal environment for our latest store concept.

“Our boutique format has performed strongly to date, and we’re confident it will resonate with centre:mk’s extensive catchment. The concept reflects the premium and indulgent nature of our products, offering customers something fresh and engaging.”

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Kevin Duffy, centre:mk’s centre director, added: “Lindt is a compelling addition to our retail mix, appealing to both everyday consumers and more affluent groups.

“Through its new boutique format, it will provide a sense of luxury and will sit seamlessly alongside our existing brands and enhance our overall proposition, complementing our food and beverage offer.”

The new store is a further step in its retail expansion across the UK, with another chocolate shop recently opened in Westfield Stratford in early April.

The brand also recently achieved a milestone of opening its 30th store in Manchester last month.