Lindt & Sprüngli has opened a new chocolate shop at Westfield Stratford, marking the latest step in the Swiss chocolatier’s UK retail expansion.

The launch comes exactly a year after the opening of its flagship Piccadilly store, with Lindt continuing to grow its London presence in one of the UK’s largest urban shopping centres.

The new 1,800 sq ft store features Lindt’s signature Pick & Mix offer, with 35 chocolate varieties available, including exclusive in-store flavours such as Choco Wafer, Popcorn, Cherry Blossom, Marc du Champagne, Stracciatella and Giandujotto.

Shoppers will also be able to visit the Lindt Chocolate Bar, where chocolate is used to create Lindt Crema Gelata ice cream, hot chocolate drinks and shakes.

Alongside its core chocolate range, the store offers a curated gifting selection, with personalisation services including custom gift tags and bespoke ribbons available through Lindt’s in-store gifting concierge team.

Customers can also sign up to the brand’s MyLindt Rewards scheme, which includes a 10 per cent discount on a first purchase, as well as access to further offers across stores and online.

Faythe King, retail, D2C and ecommerce director at Lindt, said: “We’re thrilled to be opening our 28th Lindt Chocolate Shop to bring the exquisite taste of Lindt to one of the nation’s major shopping destinations.

“Visitors can enjoy a premium chocolate paradise with a feast for all the senses and unique offerings from our exclusive Pick & Mix flavours, Lindt Chocolate Bar, and personalised gifts for that extra special touch, only available in store.”

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