Waitrose is overhauling its in-store patisserie offer with 16 new products, including supermarket-first croissant cubes and its take on the viral “crookie”.

The grocer said the range focuses on artisanal quality and trend-led bakery innovation, with products priced between £1 and £2.40.

The new line-up includes Pistachio Croissant Cubes and Raspberry Croissant Cubes, which Waitrose said are UK supermarket firsts, alongside a Raspberry and White Chocolate Crookie, loaded cookies, pastries and individual cakes.

Waitrose bakery product developer Elizabeth Greenman said: “We know our customers are craving next-level indulgence, so we’re transforming our patisserie with the hottest bakery trends.

“This includes UK supermarket firsts like the Parisian-inspired Raspberry and White Chocolate Crookie and our stunning, Instagram-ready Croissant Cubes, alongside truly loaded cookies and the new Matcha & Raspberry Cake.

“We’re delivering the artisanal quality everyone loves, but at a fraction of the price of your favourite bakeries.”

The launch comes as Waitrose said its patisserie sales have risen 10 per cent compared with the same period last year.

The grocer said shoppers are increasingly choosing sweet bakery products, with White Chocolate and Sicilian Lemon Cookies up 41 per cent year on year, Raspberry Jam Doughnuts rising 30 per cent and Pain au Chocolat up 21 per cent.

The new range taps into several bakery trends, including hybrid bakes, global inspiration, fresh fruit flavours and more indulgent treats.

Its Raspberry and White Chocolate Crookie is inspired by the croissant-cookie hybrid that went viral on social media after first appearing at Paris bakery Boulangerie Louvard in 2022.

Waitrose is also introducing a new “truly loaded cookies” range, including Chocolate and Caramel, Blueberry Cheesecake, and Pistachio and Raspberry flavours.

Other additions include an Almond Pain au Chocolat, Rhubarb and Custard Pastry, Matcha and Raspberry Cake, Carrot Loaf Cake, Victoria Sponge Cake and Salted Caramel Yum Yum.

The retailer is also expanding its partnership with Danish bakery Ole & Steen.

Following its launch into 35 stores in November 2025, the range is being rolled out to a further 15 shops, taking its total Waitrose presence to 50 locations.

The Ole & Steen selection includes Cinnamon Social Half, Cardamom Bun, Maple and Pecan Social Slice, Chocolate Swirl and Cinnamon Social Slice.

The refreshed patisserie range will be available in store from 27 May, with the loaded cookies set to launch later in July 2026.