Healthy bread brand Dillon Organic has launched on Ocado, marking a significant step for the business in the retail industry.

Dillon Organic is the first business to produce long-shelf-life, keto and grain-free bread and bagels in the UK market, opting for alternative ingredients, including flaxseed, sunflower seeds and extra virgin olive oil.

This expansion comes as the business experienced a growth of 300 per cent over the past two years, which was driven by a 70 per cent increase in UK shoppers looking to avoid ultra-processed foods according to research from the Agriculture and Horticulture Development Board.

Nick Bildner, founder of Dillon Organic said: “For too long, bread has been a high-carb, ultra-processed staple that doesn’t support modern wellness goals. Our partnership with Ocado Retail allows us to reach a wider audience of people who refuse to compromise on nutrition or taste.”

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

The products are currently available for purchase at over 720 Holland & Barrett stores, and the brand has seen a 40 per cent year-on-year growth.

Megan Conroy, health & wellness buyer at Ocado Retail, said: “We’ve seen a huge increase in demand for free-from and gluten-free products, as well as products containing minimal ingredients.

“With Dillon Organic now joining our unrivalled range available on Ocado, our customers now have even more choice to help support their dietary and lifestyle needs.”

The full range available on the online retailer’s website is as follows:

• Original Flax Keto Bread – £5.00
• Seeded Gluten-Free Bread – £5.00
• Keto Bagel Original Flax – £5.00
• Chia Flax Keto Bread – £5.00
• Olive Gluten-Free Bread – £5.00
• Beetroot Flax Keto Bread – £5.00