Soft drink brand Tango has rebranded its core range and rotational flavour series.

The move aims to deliver stronger brand visibility and boost shelf presence, said the business.

The rebrand includes a refreshed design with enhanced on-pack fruit flavour cues with bold iconography and vibrant visuals, which aims to increase appeal, especially among Gen Z consumers.

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The move marks the brand’s biggest investment, according to the business, spanning across Tango Orange and the Tango Zero’d range with orange, apple and cherry flavours.

David Laidler, brand director – carbonates, Carlsberg Britvic said: “This new look is all about increasing visibility and amplifying the intense, bold taste of our Tango flavour ranges.

“The refreshed packs hero Tango’s great taste, ensuring the brand really stands out on the shelf. By making the brand’s flavour appeal even more prominent, we’re making it easier for retailers to trade shoppers up and keep the category vibrant and relevant – especially for Gen Z.”

The roll-out of the new designs will be hitting shelves from March 2026 as part of a wider brand refresh aimed at increasing category sales.