Compleat Food Group has made two senior appointments, with Steve Challouma joining as chief growth officer and Jo Smith named chief product officer.

Challouma is the company’s first chief growth officer, joining from Nomad Foods, where he most recently served as chief marketing officer.

As part of the new role, he will lead Compleat Food Group’s growth plans to deliver long-term value by creating and executing a business strategy based on consumer insights.

During his tenure at Nomad Foods, he oversaw the company’s commercial strategy and performance as well as managing brands such as Birds Eye, Goodfella’s and Findus.

Challouma worked across 22 international markets and previously worked as the general manager of Birds Eye UK and Ireland.

As the chief product officer, Smith will manage product development and innovation. She joins from Hilton Foods Group, where she served as NPD and Innovation director.

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She brings years of FMCG experience to the business, having previously managed product development for Greencore’s food-to-go segment.

These appointments are part of a wider strategy within the company’s growth strategy to retain its position as one of the UK’s leading food manufacturers.

Nick Reade, UK MD at The Compleat Food Group, said: “We’re delighted to welcome Steve and Jo to The Compleat Food Group.

“Both bring outstanding experience from leading food businesses and a proven track record of building strong customer partnerships, delivering growth, and developing high-performing teams.

“Together, they significantly strengthen our leadership team and will play a key role in helping us deliver our ambitions for the future and continue our mission to create Food to Feel Good.”