Frozen fruit snacking brand Froot Pops has secured a retail listing at Co-op as it expands its overall presence.

The brand is set to launch two new products, Strawberries in White & Milk chocolate and Raspberries in White & Dark chocolate, for an RRP of £6 across 1,600 Co-op stores from October onwards.

This retail expansion marks a significant milestone for the brand, which has experienced momentum recently, with sales surging by 400 per cent year on year.

The brand has been growing its presence in supermarkets, recently launching at Tesco Northern Ireland, where four SKUs were stocked across 35 regional stores.

Founder Ana Martins said: “The Co-op listing is a huge milestone for Froot Pops and gives us the opportunity to bring the brand to even more shoppers across the UK.

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“We’ve had an incredible year so far, and to have the support of Co-op is a really exciting next step for the brand as we continue to build our distribution.”

Over the past two years the frozen snacking brand has secured retail listings with major supermarket retailers, including Morrisons, Ocado, GoPuff, Zapp and Selfridges.

Additionally, Froot Pops is also available at over 300 independent stores across the UK, which is sold through wholesale distributors.

The products aim to offer an innovative take to the freezer aisle and were first launched in 2024. Its range includes British-made whole fruits that are dipped in chocolate.

The brand built a manufacturing facility in London where the range of products are created.