Gordon’s has launched a new ready-to-drink range, Gordon’s Spritz, which is set to launch across supermarket retailers in the upcoming months.

This launch marks the brand’s expansion beyond the traditional gin category, tapping into the rising popularity of the ready-to-drink products.

The move aims to meet the evolving consumer demands for early evening drink moments as well as leverage the surge of Spritz.

The Gordon’s Spritz is available in two variants, Elderflower & Citrus and Watermelon & Berry, and the ready-to-drink format was designed for convenience to be served chilled or poured over ice.

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Global head of marketing premium core gins, Tayara Sousa Linke, said: “Spritz has become one of the most sociable drink choices, and we saw a clear opportunity for Gordon’s to bring its quality and distinctive flavour character in a way that feels effortless and easy to share.

“Gordon’s Spritz is our take on a great Spritz – an elegant, flavour-forward, lightly fizzy drink designed for spontaneous social get-togethers.”

The new drink combines wine flavours with Gordon’s Gin at an 8.4 per cent ABV in a 75cl bottle (approximately five servings).

The move is a business strategy to reframe the business to fit within the modern market and create products which meet consumers’ demands.