Holy Moly is expanding its exclusive Sainsbury’s line-up with three new avocado-based products aimed at shoppers looking for more natural, convenient options across breakfast, lunchboxes and snacking.

The dip brand is launching Kids Simply Avocado Pots, Breakfast Avocado & Toast pots and a multipack version of its Guacamole Chip & Dip pots into the grocer.

Available exclusively in 100 Sainsbury’s stores from 15 April, the new Kids Simply Avocado Pots contain five servings of Holy Moly’s Simply Avocado, made from 98 per cent avocado with a squeeze of lime and a pinch of salt. The range is packaged in a biodegradable wood-fibre net and will retail at £4.

The business said the launch is designed to tap into lunchbox and snacking occasions, offering parents a more natural, ultra-processed-food-free alternative made with just three ingredients.

Holy Moly co-founder Tom Walker said: “Parents are under more pressure than ever to find snacks that are nutritious and genuinely convenient. Kids Simply Avocado Pots deliver exactly that – simple, natural ingredients in a portion size that works for real life.

“We created these for parents first and foremost, giving them a fresh, better-for-you option they can trust.”

The brand is also targeting food-to-go shoppers with its new Breakfast Avocado & Toast pots, which launch exclusively into Sainsbury’s from 11 May at £1.85.

Located at the front of store in the food-to-go aisle, the product pairs a 57g pot of Holy Moly smashed avocado with toasted bread rounds designed for dipping or spreading, marking the first time the brand’s smashed avocado has entered the supermarket meal deal fixture.

Walker said: “Breakfast Avocado & Toast brings smashed avocado to the front of store for the first time, making it more accessible than ever.

“While inspired by a breakfast favourite, it offers shoppers a fresh, healthy option that works just as well as a convenient snack or meal deal choice throughout the day.”

Alongside the two new formats, Holy Moly has also launched a multipack version of its Guacamole Chip & Dip pots in Sainsbury’s. The 76g snack packs are now available in a three-pack format for £4 in the dips aisle from 15 April.

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