Ready-to-drink brand Hooch has secured a listing with Tesco and will be available at stores nationwide from 20 April onwards.

This marks a major milestone for the brand and builds on the ongoing developments following Hooch’s 30th anniversary last year, which featured award-winning OOH advertising campaigns.

Hooch is set to launch its Lemon and Cherry flavours in stores, aiming to meet consumer demand for shoppers looking for RTD products for summer at-home occasions.

This move builds on the brand’s success from last year, with Hooch experiencing a 78 per cent growth at retailers in 2025 according to research from NIQ. Additionally, the vodka-based RTD category experienced a 18 per cent year-on-year growth.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Jacob Barrett, senior brand manager at Hooch, said: “Landing a listing with Tesco is a big moment for Hooch and a strong indication of the momentum behind the brand.

“Off the back of a mammoth year, driven by our 30th-anniversary campaign in 2025, we’ve seen standout growth in the off-trade.

“Our core Lemon flavour continues to perform strongly, while new variants like Cherry give consumers an exciting range to choose from, all in bold, no-fuss, ready-to-drink formats.”

The Hooch Lemon and Cherry variants are also available for purchase on the brand’s website in a 12-pack for £24.50 and a 6-pack of 70cl bottles for £18.50.