The co-founder of BrewDog, James Watt, is reportedly set to invest £10m as part of the rescue bid for the struggling craft brewery.

According to a report from Sky News, the former CEO who left the business in 2024, is attempting to accumulate financial backing from external investors.

Sources close to the matter stated that Watt has mentioned his intention to invest £10m from his personal funds into saving the business.

He had departed from the company after 17 years due to a “frustrating performance” and went on to launch his own functional soda brand in 2024.

This announcement comes after the news of BrewDog selecting restructuring specialists AlixPartners to oversee its sale process.

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The parent company of beer staples, including Punk IPA and Elvis Juice, has dealt with a series of financial struggles over the years as well as closures of multiple bars.

Last year the brewery posted a £37m loss and previously downsized its workforce as part of a move to restructure the operations amid increasing constraints.

In August last year, BrewDog’s other co-founder Martin Dickie stepped down from the role at the craft beer brand.

The sale is set to affect over 200,000 individual shareholders who participated in the ‘Equity for Punks’ scheme and who expected long-term growth and an eventual liquidity event.

BrewDog has been contacted for an official comment.