Food on-the-go retail chain Greggs is launching a new iced matcha range, which will arrive in shops nationwide on Friday (5 February), starting at £3.

The range features an Iced Matcha Latte, the Vanilla Iced Matcha Latte, and the Strawberry Iced Matcha Latte.

As part of the marketing campaign for the launch, Greggs is unveiling a Pilates studio in central London on 13 and 14 February.

Customers will be able to book a 30-minute slot for a Greggs-themed Pilates session where they will receive a free iced matcha and sausage or vegan roll.

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A Greggs spokesperson said: “We’re on a mission to offer our customers more choice and quality than ever before, without the premium price tag.

“By introducing our trio of Iced Matcha drinks, we’re making a trending favourite accessible to everyone on the high street.  Importantly, the range doesn’t just look the part but delivers on taste and quality too, we think our customers are going to love it so matcha.”

Guests can also receive a collection of limited-edition merchandise, including a Pilates mat, tote bag, sweat towel, socks and a cap.

Additionally, Greggs app users will be able to earn double the amount of stamps on the full range between 11 and 18 February.

The general booking for the promotional event opens on 6 February at 12pm through the link on Greggs’ Instagram and TikTok.