Drinks brands Jack Daniel’s and Coca-Cola have unveiled a new 330ml can format across their ready-to-drink range, which will be rolling out in grocers from March.

This move aims to help retailers meet the growing demand for more premium and portable alcohol options.

The new-look cans are currently available in convenience stores nationwide across all variants, including Original Taste, Zero Sugar and Cherry.

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Elaine Maher, associate director for Alcohol Ready-to-Drink (RTD) at CCEP GB, said: “We’ve taken the number one ready-to-drink and made it even better. It’s the same iconic serve, combining the trusted taste of Jack Daniel’s & Coca-Cola, but now with a bold new look that’s made for modern drinking occasions.

“As we build further momentum with activations and promotions later in the year, there’s a real opportunity for retailers to capitalise.”

According to the business, the Jack Daniel’s and Coca-Cola RTD range has created over £105m in value sales since its launch in 2023.

The new format was created to strengthen the brand’s shelf presence and make merchandising more efficient, particularly in the chilled and impulse spaces.

Additionally, the cans bring sustainability benefits with less packaging used, which makes it easier to transport and store at a larger scale.