PepsiCo achieves healthy snack sales milestone

PepsiCo
FMCGNews

PepsiCo has announced more than half (59%) of sales for its UK snacks portfolio, including Walkers and Doritos, now comes from healthier options.

The FMCG company set a goal in April 2022 to make half of its snack sales come from lower salt and fat alternatives by 2025.

The business achieved this by creating new recipes across well-known brands and has launched over 60 new products which are lower in salt and fat and has introduced snacks in portions of 100 kcals or less.

PepsiCo also made a £35m investment which saw the business upgrade its manufacturing lines at the UK sites in Coventry, Leicester, Lincoln and Skelmersdale to support the production of healthier snacks.


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Jason Richards, SVP & general manager for PepsiCo UK & Ireland, said: “We’ve been transforming our portfolio for over two decades, creating great-tasting snacks that are lower in salt and fat. In the last three years, we’ve really accelerated that work and are delighted to have far exceeded our health ambition as a result.

“To continue to build on this progress, we need a policy landscape that encourages reformulation and innovation.”

The brand has developed enhanced recipe for Doritos, expanding its non-HFSS portfolio with crisps that have a reduced amount of salt and fat by 18% and 14% respectively which boosted by sales by nearly 20% according to the business.

PepsiCo also introduced a non-HFFS version of the core Walkers crisps, which offered classic flavours with an average of 47% less salt.

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PepsiCo achieves healthy snack sales milestone

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PepsiCo has announced more than half (59%) of sales for its UK snacks portfolio, including Walkers and Doritos, now comes from healthier options.

The FMCG company set a goal in April 2022 to make half of its snack sales come from lower salt and fat alternatives by 2025.

The business achieved this by creating new recipes across well-known brands and has launched over 60 new products which are lower in salt and fat and has introduced snacks in portions of 100 kcals or less.

PepsiCo also made a £35m investment which saw the business upgrade its manufacturing lines at the UK sites in Coventry, Leicester, Lincoln and Skelmersdale to support the production of healthier snacks.


Subscribe to Grocery Gazette for free

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Jason Richards, SVP & general manager for PepsiCo UK & Ireland, said: “We’ve been transforming our portfolio for over two decades, creating great-tasting snacks that are lower in salt and fat. In the last three years, we’ve really accelerated that work and are delighted to have far exceeded our health ambition as a result.

“To continue to build on this progress, we need a policy landscape that encourages reformulation and innovation.”

The brand has developed enhanced recipe for Doritos, expanding its non-HFSS portfolio with crisps that have a reduced amount of salt and fat by 18% and 14% respectively which boosted by sales by nearly 20% according to the business.

PepsiCo also introduced a non-HFFS version of the core Walkers crisps, which offered classic flavours with an average of 47% less salt.

FMCGNews

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